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The Benefits of Sending Email Newsletters to Grow Your Business

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In relation to other marketing tactics, email newsletters are easy to produce and send. Think about the time and resources it would take to plan an event, print a brochure or create an advertisement for your business. You could produce an email newsletter in less than a day with an email marketing platform, exciting content and some basic design. Not only are email newsletters on the easier side but they are also cheaper than direct mail. With an email marketing platform, it can cost cents per email to send out a newsletter versus what you might need to pay for a direct mail piece including postage costs, labels and design work.